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Between Mecca and Beijing: Modernization and Consumption Among Urban Chinese Muslims
mpn: 20 half-tones 2 tables 2 maps, ean: 9780804736947, isbn: 0804736944,
Between Mecca and Beijing examines how a community of urban Chinese Muslims uses consumption to position its members more favorably within the Chinese government's official paradigm for development. Residents of the old Muslim district in the ancient...
Impact of Celebrity Endorsement on Consumer's Purchase Intention
ean: 9783659463235, isbn: 365946323X,
Celebrity endorsement has become one of the most desirable marketing techniques in recent times. Consumers admire favorite celebrities like their ideals and advertisers can use this likeness in developing marketing strategies. This celebrity consumer...
Branding and Online Banking Perspectives in Bangladesh: Empirical Studies
You Save: 6%
ean: 9783659801822, isbn: 3659801828,
4.0 out of 5 stars with 38 reviews
Private label performance within the drug channel has been quite strong during the past years in the global circumstance. In Bangladesh, we have no clear idea about the private label of drugs company and they are performing as a private brand. Gonosh...
The Principles of Islamic Marketing
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mpn: Includes 6 b&w illustrations, ean: 9781472460301, isbn: 1472460308,
4.4 out of 5 stars with 22 reviews
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic market...
Chinese and Indian Medicine Today: Branding Asia
You Save: 23%
ean: 9789811039614, isbn: 9811039615,
4.3 out of 5 stars with 58 reviews
This book discusses Asian medicine, which puts enormous emphasis on prevention and preservation of health, and examines how, in recent decades, medical schools in Asia have been increasingly shifting toward a curative approach. It offers an ethnograp...
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